6 min read


7 Questions with Linktree Support Communications Specialist Abby Olorunnife

How to write a book, earn a Masters, and excel in your full-time job, according to the Linktree employee who does it all.

Abby Olorunnife is an author and Linktree's Support Specialist

If multitasking were a person, Linktree’s Abby Olorunnife would be it. On top of her full-time job as Support Communications Specialist at Linktree, she’s completing her Master in Information Systems at Deakin University. Oh, and she just published her first book in June. Talk about a Jill of all trades!

Olorunnife’s children’s book, “Looking For My Happiness,” was inspired by real mental health challenges she experienced for years. As part of her healing, she wrote a book that teaches children healthy ways to express themselves, no matter who they are or where they come from. Olorunnife’s sister, a provisional psychologist, provided the professional insights needed for her to piece it together.

So how does she do it all? Living in Melbourne during one of the world’s longest COVID lockdowns, Abby says she had more free time on her hands, plus housemates she adores and a supportive Support team (pun intended) to keep her going.

From her writing journey to working at Disney, we were eager to learn more about Abby.

Can you tell us about your role on the Customer Support team?

My main focus as a Support Communications Specialist is to manage our Linktree Help Center. Not only do I need to write and update help articles, but I also have the opportunity to test and provide feedback on new features that are being launched.

What do you like about your job?

At times I get to be a bit creative. I’m currently working on a project to add more videos and GIFs into our help center to enhance the self-service experience for our users. I also create a communication plan to ensure that our Support Agents are equipped with understanding new features that have launched, so that they are able to provide the best service.

I get to participate in workshops with the product, community, marketing, and go-to-market teams to provide a user experience perspective for their initiatives. My favorite part about working at Linktree is how supportive everyone is. We all have the same goal of making the best product in the market. If I have a question or need assistance on a task, I’m not afraid to ask for help and people are quick to jump in and assist without hesitation.

Congratulations on your first book, “Looking for My Happiness!” What can you tell us about it?

“Looking For My Happiness” has been a big project for me and I’m so excited to share the story with everyone. The story is about a little girl named Lola that has lost her happiness, and with the help of her family, she hopes to find it again. I wanted to create a story that would resonate with children and allow them to find healthy ways to talk about how they are feeling.

Tosin [my sister] and I were having a discussion about why it took so long for me to ask for help, and we came to the conclusion that being African (Nigerian specifically) we never talk about our mental health. It’s just not something that we discuss in our culture. Although there are great initiatives trying to promote mental health awareness in Nigeria, like the Mentally Aware Nigeria Initiative, unfortunately there’s still a lot of negative connotations associated with mental health in our culture.

I wanted to write a story that was inclusive and would help children from all walks of life find healthy ways to express how they feel. And also encourage parents to start these conversations with their children in the hopes that they will be able to build the tools of speaking up and asking for help at an early age.

What was the publishing process like?

I decided to go the self-publishing route to have more control over my story and how I wanted to promote and distribute it. I was mentored by an amazing publishing consultant and editor, Rebecca Wylie from Sage Written Word (I highly recommend her services for any aspiring writers).

I found an illustrator through Fiverr and had a lot of back and forth discussions with her to establish the character style and the different pictures I wanted in the book. I then found a book designer to add the visual design and layout for the book.

How did you find the time to write a book when you have a full time job?

It was a bit difficult, not going to lie. I am also doing my Master’s so having to juggle all three was challenging at times. I honestly don’t know how I did it. It seems like one day I woke up and it was finally published. I think because of the pandemic and the never ending lockdowns here in Melbourne, I had a lot more time on my hands to manage it all.

What’s the weirdest job you’ve ever had?

I wouldn’t call it the weirdest, but the most exciting job I have ever had was working at Disney World in Orlando, Florida. I was chosen as part of the Disney International College Program and got to work and live there for three months in 2012, doing merchandising at Hollywood Studios Theme Park. It was definitely one of the best experiences of my life and one of the key foundations that helped me with providing the best guest service.

Abby Olorunnife and Goofy at her Disney Graduation.

Abby Olorunnife and Goofy at her Disney program graduation.

We hear you’re a pop culture nerd! What movies and TV shows are you watching these days?

It’s October, so all things Halloween! Lately, I’ve been watching a lot of the classic campy Halloween movies like “Beetlejuice,” “Hocus Pocus,” “Addams Family Values,” and “Death Becomes Her.” I’ve also been dying to see the latest “Candyman” movie, so hopefully I get to watch that before the end of the month.

In terms of TV shows, I’ve just finished binge-watching season two of “A Black Lady Sketch Show,” and I’m impatiently waiting for the final season of “Insecure,” which starts at the end of this month. Abby, while one of the most talented, isn’t the only Linktree employee with a side-hustle. One of the greatest benefits about working here is the company’s focus on the creator economy, which is reflected in Linktree’s core values, social good initiatives, and policies.

From generous parental leave to mentorship programs, Linktree employees are fundamentally encouraged to maintain a healthy work/life balance and pursue their ambitions, in and outside of the company.

At Linktree, your voice matters and your work is meaningful. So, want to take the next step in your professional journey? Check out our open roles now.

We’re hiring at Linktree!See our open roles